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  Our Brand



Here in the RUSD Communications Department we have been hard at work refining the look of our digital and print design items district-wide. The brand of RUSD revolves around using our logo, colors and typography correctly and consistently. Below you will find logos in different orientations and formats to best fit your desired need. You will also find color codes and typography options that will help you to maintain our brand.

Click here for RUSD Brand Guide

  Logo Use



Below you will find all RUSD logos. These are the ONLY approved versions. Please use the guidelines listed under each option to help navigate which option is best for your use.


  Download Directions


Click on link and then right click on image and choose "save image as" OR right click directly on link below and select "download linked file" or "save link as".

RUSD Stacked Primary Logo

PRIMARY LOGO (
STACKED)

Should be used as your FIRST OPTION in all scenarios.

___________

PNG | High resolution with transparent background
JPG | Small file for general use
EPS| Graphic designer file

SPANISH 
PNG | JPG | EPS 

RUSD Stacked One Color Primary Logo

PRIMARY LOGO (STACKED, ONE COLOR)
ONLY to be used on design items that require one color.
___________

PNG | High resolution with transparent background
JPGSmall file for general use
EPS Graphic designer file

SPANISH 
PNG | JPG | EPS  

RUSD Horizontal Primary

PRIMARY LOGO (HORIZONTAL)

Should be used as alternate FIRST OPTION where space is needed.

___________

PNG| High resolution with transparent background
JPGSmall file for general use
EPSGraphic designer file

SPANISH
PNG | JPG | EPS 

RUSD Horizontal Primary One Color

PRIMARY LOGO (HORIZONTAL, ONE COLOR)

ONLY to be used on design items that require one color.
___________

PNGHigh resolution with transparent background
JPGSmall file for general use
EPSGraphic designer file

SPANISH
PNG | JPG | EPS 

RUSD Primary Logo No Text

PRIMARY LOGO (NO SUBTEXT)

Only to be used in special circumstances.
___________

PNGHigh resolution with transparent background
JPG | Small file for general use
EPS | Graphic designer file

RUSD Primary Logo One Color No Text

PRIMARY LOGO (NO SUBTEXT, ONE COLOR)

Only to be used in special circumstances.
___________

PNG | High resolution with transparent background
JPGSmall file for general use
EPSGraphic designer file


Incorrect Logo Use


Below is a visual guide of WHAT NOT TO DO with the RUSD logo.

Logo Rules


Do not place logo on a busy or color background.

Logo Rules

Do not change the colors of the logo.

Logo Rules


Do not change the font of the logo.

Logo Rules


Do not skew or stretch the logo.


  Brand Colors



Below are the RUSD brand color palette and color codes. Pantone and CMYK = Print | RGB and HEX = Web.

RUSD Red





RUSD RED

 PANTONE 7427

CMYK
26 | 100 | 90 | 24
RGB
152 | 26 | 38
HEX
981A26

RUSD Blue





RUSD BLUE

 
PANTONE 647

CMYK
89 | 61 | 20 | 3
RGB
41 | 99 | 148
HEX
296394

     RUSD Dark Grey

GRAY
 
PANTONE 425

CMYK 
0 | 0 | 0 | 80
RGB 
88 | 89 | 91
HEX 
58585B

RUSD Gold

GOLD

PANTONE 7563

CMYK
12 | 44 | 93 | 0
RGB
221 |151 | 55
HEX
dd9737

RUSD Dark Blue

NAVY

PANTONE 534

CMYK
100 | 89 | 35 | 26
RGB
22 | 47 | 95
HEX
162f5f

RUSD Grey

LIGHT GRAY

PANTONE 427

CMYK 
0 | 0 | 0 | 20
RGB
209 | 211 | 212
HEX
d1d2d4


  typography



Below are the different font options that can be used on RUSD projects. Both are free an available on google fonts. Download fonts below.